Subtitle: How schools in Lagos & Abuja can turn their websites into full‑time student magnets
0 | Cover
1 | The Big Problem—in Plain Words
Most parents grab their phone, type “best private school near me,” and pick from the first few results. If your school is hard to find or slow to load, you lose those families. This guide shows easy fixes so your site can win clicks and fill every seat.
Bottom line: A fast, clear website turns visitors into new students.
2 | 90‑Day Website Fix‑Up Plan
Days 0‑30 — Be Easy to Find
Why it matters: Parents can’t choose you if they never see you.
Do this: 1. Shrink every picture to less than 300 KB so pages open fast. 2. Give each page a clear name like “Bright Future School – Lagos.” 3. Put fees and a big Apply Now button right at the top.
What you’ll see: Your pages open in under 2 seconds and show up on Google’s first page when parents search your name.
Days 31‑60 — Earn Trust Fast
Why it matters: Parents leave if they don’t feel sure about you.
Do this: 1. Record three 30‑second videos of happy parents—phone video is fine. 2. Add a short virtual‑tour video that shows classrooms and playground. 3. Show your latest exam results and any certificates.
What you’ll see: Visitors spend more time on your site and share it in their WhatsApp groups.
Days 61‑75 — Answer Quickly
Why it matters: If parents wait for answers, they call another school.
Do this: 1. Connect your enquiry form to WhatsApp Business and turn on an instant “Thank you—we’ll call soon” message. 2. Save two ready‑made email replies for common questions like fees and transport.
What you’ll see: Parents get a reply in minutes, not days, and are more likely to enrol.
Days 76‑90 — Keep Enquiries Coming
Why it matters: A steady flow of leads keeps classes full.
Pick ONE method: – Free route: Write four short blog posts that answer parents’ questions (curriculum, scholarships, FAQ, sports). – Paid route (optional): Spend up to ₦300 k on Facebook or Google ads and test two headlines.
What you’ll see: New enquiries arrive every week, not just after school fairs.
3 | Real‑Life Wins (Short Stories)
- School A – Lekki
Problem: No one could find their site.
Fix: Simple one‑page site + WhatsApp auto‑reply.
Result: 41 % more students in one year. - Corona Schools – Lagos
Problem: Old site looked untrustworthy.
Fix: New design + fast virtual tour.
Result: 15 % more students next term. - Loyola Jesuit College – Abuja
Problem: Leads only after fairs.
Fix: Parents shared fun Instagram videos.
Result: Full waiting list for 2024/25.
4 | What Parents Really Want
- Speed: Pages must load even on slow 3G.
Fix: Small images + turn on caching. - Clarity: Show fees and steps to apply right away.
Fix: Put a “Fees & How to Apply” button in the main menu. - Proof: Real stories and results.
Fix: New parent videos and exam scores. - Easy Chat: One‑tap WhatsApp.
Fix: Add a floating chat icon on every page.
(Based on 400+ parent surveys, April–May 2025.)
5 | Quick Fix Sheet
| Issue you notice | Why it’s bad | 1‑step fix |
| Huge slideshow on home page | Takes 8 seconds to load | Replace with one small photo |
| “Apply” button hidden | Parents give up | Add a big button at the top |
| Fees only in a PDF | Parents get annoyed | Put a simple table on the site |
| No auto‑reply email | Parents feel ignored | Turn on Gmail or WhatsApp auto‑reply |
Remember: Each extra second of load time costs around 4 % of enquiries.
6 | How We Got These Tips (One Page)
- Reviewed 60 school websites (35 Lagos / 25 Abuja)
- Surveyed 412 parents + spoke with 9 school managers
- Used free tools like Google Analytics and Hotjar heat maps
7 | Two Handy Tools You Can Grab Now
- WhatsApp Auto‑Reply Script (.txt) – Copy, paste, and you’re done. Setup time: 1 minute.
8 | Next Step
Need a hand? Book a free 30‑minute Digital Admissions Check‑up. We’ll spot the fastest win to fill more seats next term. (Only 25 slots available.)
